Internal consistencyStrategies is been recommended considering the company policies and market situation scenario. Through code sharing the British Airways can reach bigger market share without buying extra aircraft to fly to new destinations. The study of BA various functions and practices as an organization from the strategic perspective it can be stated that British Airways prioritize its major functions, or in another words the resources that would help them to increase revenues are British airways strategic plan due consideration, like the Olympics in London.
BA has the sole access to London Heathrow terminal 5 and also the image of BA counts as it a globally known brand and its long standing in the industry. Here is the SWOT analysis which helps to understand their business scenario better.
On the other hand, this success is not only calculated in financial expressions. They should rather emphasise on maintaining and upgrading the quality of present services. British Airways has shown that their planning for the future is tactical and the marketing and management disciplines are intact accordingly.
These different plans are then used to line up all organizational activities for a positive way forward. On the other hand, the move to Terminal 5 saw a step-change in BA operational performance and we achieved record-breaking punctuality and customer recommendation scores.
BA is investing on giving better facilities to the customers by trying to raise the customer recommendation indicator. During the financial year ended March 31, tons of cargo was carried by its cargo transportation services to destinations in the America, Europe and other parts of the world.
Therefore the strategy development process should follow a pre-designed path to achieve the objective. The opportunities that BA has to grow more as a favored airline is its emergence in new markets, its quality system SkyTrax and competitors failing to deliver.
The underlying idea of initiating this program is to tell the audience about the way employees approach their work at British Airways. Product DevelopmentProduct development strategy emphasises on building a new product with existing and new capabilities beyond current expectations in the existing market.
In the same month British Airways and Iberia, a Spain based airline group held talks for the merger of two companies. The goal of British Airways is to present better-quality service to its customers, stakeholders and employees alike. British airways have already invested a huge amount in setting up its infrastructure especially in Terminal 5.
More than 33 million passengers travelled through British Airways in FY BA is investing in new technologies, its good from BA perspective as it must make sure that they remain updated to compete also they should beware of the strict new legislation with regards to environmental regulations.
As stated in the annual report a good example is how British Airways makes sure that the departure is always on time. After considering each and every strategic plan started by British Airways, they have opted for motivating and significant actions.
It is nevertheless very significant to comprehend and distinguish that every plan that is chalked out by the organization cannot be termed as strategic. In they also sold their regional operations of BA connect to an European regional airlines Flybe.
This can be overcome by efficient company maintenance and able leadership for an efficient growth of the company in future. BA has a stiff control over its expenses which has helped them to reach its set target and is placed them in a very strong position in comparison with its competitors, and this is going to help BA to deal with financial difficulties due to the economic downturn.
Though there are many factors which affects the punctuality, this measure helps to concentrate all aspects of departure process which can be controlled. So as to maximize its capability to operate and plan in a most effective scheduling and routes possible, British airways is using route planning software.
Develop opportunitiesBritish Airways should try to continue their business tie-ups in the new market once they regain their financial stability.British Airways: Strategic Plan Essay Sample.
I. Introduction. British Airways plc provides air services operations both at international and domestic level. View British Airways Strategic Management from MKT at SEGi University. EXECUTIVE SUMMARY The main aim of this report was for the purpose of producing s strategic plan using theories of strategic.
The strategic management that is to be conducted on British Airways will follow the same pattern that exists in most strategic management plans. First and foremost would be the analysis or assessment- where an understanding of the current internal and external environments is developed.
British Airways, based in London, is the largest airlines in the United Kingdom and provides daily flights to more than cities worldwide. Like most large corporations, the airline must focus on a variety of goals and objectives both for short- and long-term survival in the competitive global market.
of transforming British Airways into the world’s leading global premium airline. Our investment in our staff, our fleet and Our strategy and objectives our business. 28 British Airways /10 Annual Report and Accounts Our business plan Our business plan is built around our Global Premium Airline strategy, and defines.
British Airways is one of the most popular airlines in UK and one of the biggest airlines which operate more than destinations globally. British Airways was established on 25th August and has completed 91yrs of operation in the industry.Download